Hi ! My name is Thlalefo and I'm the director of Inmoolah. We created this website out of
the passion to create a digital platform that can build a social
infrastructure for businesses, as well as to inspire creative content from our Youth.
We have realized that for a business to succeed, it needs the right market. There are many
people who can attract that specific market, thanks to social media. The initial idea of the
concept
was in 2019, but the actual development happened in May 2020.
Although 2020 was a very difficult year for many businesses, it also exposed whether or not
these businesses contribute to the overall growth of the country. With the economy crashing, it
was clear that we needed to look at new strategies to build our financial infrastructure. One
of these strategies was innovation.
Many of the strongest digital businesses that run in South Africa, were pioneered from different
countries.
These businesses had a long-term vision - to create a product that can cater to a global
network.
These are the likes of facebooks, instagrams, googles and many other apps. Inmoolah isn't the
only affiliate,
lead generation, social media marketing web app. But I can assure you it's one of the first of
it's
kind in our country, because people wouldn't dare to compete with these mega-franchises. We
needed
to create a product that can show the value in our country isn't just in our minerals and
culture, but
in the minds of our people. That calls for innovation.
You can do countless things with this app. Open a digital agency, get a following for your
product,
get paid to advertise. Our vision is create a relationship between customer and products, and
get
our people promoting products made in our country. The sad fact is that we don't trust something
that
is african made, because we don't understand that potential.
Everybody knows social media has the potential to build futures and change legislature. We
saw this with the #blacklivesmatter trend. Many would agree that injustice and systemic racism
isn't new, but the fact that a 10 minutes nearly ruptured a worldwide protest proves the power
of
social media. Many disadvantaged people don't have the opportunity to be empowered to be
financially free.
They don't have degrees, but they have facebook. This is all they need, to make a living.
I hope this app not only inspires innovation, but brings change to people who believe they have
no way out.
“If we are going to be part of the solution, we have to engage the problems.”
— Majora Carter